At Rufu, our narrative is deeply entwined with our African and Indian heritage, a homage that runs through every essence. Our name, "Rufu," is a reflection of this connection, drawing inspiration from the Kiswahili term "Harufu," which means "scent" or "fragrance."

Within every bottle of Rufu lies the concentrated essence of our commitment to excellence. Our fragrances are carefully crafted at the highest concentration, known as Extrait De Parfum. This ensures that with each spritz, you experience an amplified, enduring embrace of the scent, where even the tiniest drop resonates with indulgence.